Carla Chaves Castro

Carla Chaves Castro

Marketing specialist with over 25 years of experience leading growth and positioning strategies across Central America and the Caribbean. Her background in retail and consumer goods includes the successful launch of projects and price club formats, as well as the design of results-driven commercial strategies.

She is recognized for her strategic vision and her ability to interpret market dynamics to craft compelling value propositions, drive commercial performance, and elevate sales teams through high-impact training programs.

Over the past four years, she has focused her expertise on the luxury real estate sector, specializing in the marketing and commercialization of exclusive properties and developments. Her approach combines strategic marketing, a refined attention to detail, and a deep understanding of the client—positioning each property not merely as an asset, but as a distinctive lifestyle experience.